BScCommerce and Marketing
| Study location | Hungary, Debrecen |
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| Type | Bachelor, full degree studies |
| Study language | English |
| Awards | BSc |
| Entry qualification | High school / secondary education (or higher) The entry qualification documents are accepted in the following languages: English. Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original. |
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| Language requirements | English English language proficiency (TOEFL 513 /IELTS 5.5/Certificate on English medium of instruction) |
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| Other requirements | At least 2 reference(s) should be provided. A motivation letter must be added to your application. |
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| More information |
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Overview
Program description:
The aim of the programme is to prepare specialists in economics and business with commerce and marketing competence and skills who are able to procure and market various products and services, and organize and manage commercial activities of small and medium enterprises. The programme provides students with the necessary background knowledge to continue to the second (MA) and later the third (PhD) phases of their training.
Entry requirements:
High school leaving certificate
Entrance exam:
Yes
Type of entrance exam:
oral and written
Entrance exam location:
Electronic
Entrance exam description:
The two main aspects of the selection procedure are the professional educational results and the English language proficiency. In case of a missing certificate about the English language proficiency we conduct a Skype interview in order to check the applicant’s English language skills. After evaluating the documentations and previous educational results, the applicant is required to take an entrance exam (online) and is admitted with a result of at least 60%.
Contact:
Ms Annamária Rácz
Admissions Officer
annamaria@edu.unideb.hu
Preparatory year available:
No
Specialisation year available:
No
Programme structure
Main subjects typically include (this list is indicative and may change):
Year Main subjects
1 Introduction to Economics, Mathematics, Basics in Marketing, International Financial Accounting, Communication, Business Civil Law, EU studies, Philosophy, Sociology, Business Informatics, Microeconomics, Introduction to Business, Finance, Business Language, Statistics, Commercial Commodity Description
2 Management, Macroeconomics, Management of Value Creating Processes, Business Language, Statistics, Corporate Finance, Marketing Management, Environmental Economics, International Economics, Business Public Law, Business Planning, Marketing Research, Marketing Communications, Foreign Trade Techniques
3 Enterprise Resource Planning Systems, Economics of Trade, Organizational Behavior, Product and Brand Management, Pricing in Marketing, Services Marketing, Planning and Analysis of Marketing Channels, International Marketing, Advertising and Advertising Planning, Non-profit and SME Marketing
4 Business Practice, Thesis
Internship, practice: Students should complete a semester long practice at a multinational or local company, or at a non-profit organization.
Career opportunities
Graduates may go on to a variety of subject-specific careers in advertising, public relations, or account, brand, marketing or sales management. The program provides students with the necessary background knowledge to continue with the second (MSc) and later the third (PhD) phases of training.