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The aim of the training is to train marketing professionals who can work in various business and non-business organisations, institutions and enterprises marketing activities. With the theoretical and practical knowledge acquired are able to develop marketing strategies, to develop marketing strategies in the broad sense of the term marketing activities, projects management in various organisations, and professional programmes, to manage the necessary marketing tools, and to content of marketing tools, coordinate the implementation of tasks, liaising with internal and external functions and organisations. organising, managing and coordinating using modern infocommunication tools in two foreign languages communicate in oral and written form They are prepared to continue their studies at doctoral level.

Programme structure

Students will obtain 120 credits. For graduation – in addtion to succesfully finishing all compulsory and elective courses – including at least 2 semesters of PE –, write and defend a thesis and succesfully pass the final exam.

Teaching at the university is conducted in three different forms: lectures, seminars, and laboratory practice. Attendance at seminars and labs is strictly regulated by university rules; absence over 30% of classes entail a ban from examinations. There are two ways of assessment. A practical mark is awarded at the end of predominantly practical courses, and are solely based on a student’s term-time progress. An examination is required at theoretical courses, which can be taken in the exam period.

In Hungary, a 5-point grading system is used. 1 is the only failing grade. There are only whole numbers in grading.
5 (excellent) – the student possesses all relevant knowledge and is able to utilise itt o solve problems realted tot he topics of the course
4 (good) – the student has a good understanding about the topics of the course and is able to identify problems related tot he field
3 (satisfactory) – the student has a basic understanding of the topics of the course and is able to assist specialists working in the field
2 (sufficient) – the student is aware of the topics of the course and has a basic understanding of them
1 (insufficient) – the student has to retake the course, since his/her knoledge is insufficient

Evaluation methods beyond the scope of the university regulations described above are at the lecturer’s discretion. The list is long, but the most common ones are
● mid-term and end-of-term written tests,
● project works,
● reports,
● mini-lectures,
● homeworks,
● oral presentations, etc.,
or any combination of them. There are no fixed percentage categories for different grades, but most commonly 50% is required for a pass. Normally, one retake is offered for a missed assignment. Term-time requirements with course syllabi, as well as dates and deadlines are listed in a document by the lecturer, and made public on the faculty website before the start of the semester.

The evaluation of progress is checked in the following ways:
a) during the semester with written or oral presentation, written test, or assessing home assignment
(plan, measurement minutes etc.), with practical mark or signature,
b) passing a pre-examination during the semester,
c) passing an exam or a comprehensive exam in the exam period and
d) with final examination.

Not available for applying at the moment
Not available for applying at the moment